Our Team

Frangelica Flook – Director

Frangelica Flook, Cedar Tree’s principal, has built her reputation in luxury and high-end consumer public relations and marketing over 20 years. With a career that spans working with well-known travel companies such as Abercrombie & Kent, Roxton Bailey Robinson and Steppes Travel to acting as the national Campaign Director to recognise the contribution of Sir Keith Park, a Second World War RAF Air Chief Marshal who led the defense of London in the Battle of Britain, each role is focused on with well-constructed planning, meticulous attention to detail, enthusiasm and energy.

With a proven expertise in brand building, product management and complementary media outreach, Frangelica possesses an ability to tackle complex briefs creating noteworthy and credible media campaigns, delivering them across a variety of communication platforms for industry-leading brands. With an innovative, focused and hands-on approach, Frangelica has excellent communication skills and an understanding of what drives the creation of an idea into a story and onto the page.

Emily Shand – Senior Account Executive

Emily Shand has built her reputation creating multi-channel campaigns within the luxury travel space with particular emphasis on unique, stand-alone properties and experiences in off-radar locations. Emily’s career has taken her from educational programmes in remote northern Kenya to street children projects in Bangalore, India. A degree in theology and philosophy opened the doors to an interest in philanthropic travel, working for Original Travel, the British Virgin Islands Tourism Board, and latterly Steppes Travel.

Emily, a talented musician, continues to be involved in fund raising for the British Virgin Islands who are still recovering from the devasting effects of the 2017 hurricane. With a strong work ethic, and a passion for travel, next stop, The Philippines, Emily is committed to only delivering the very best for her clients.

Sarah Newitt – Copywriter and Editor

Sarah has been a copywriter and editor for over 20 years, with a specialist knowledge of wilderness travel, luxury hotels, and history and heritage. Her career path since reading molecular biology at Kings College London, includes ITV and BBC, writing 3 historical guide books on key cities in the UK; and creating an array of marketing and publicity material for premium brands, including the luxury tour operator Bailey Robinson and The Garden Centre Group.