• giraffes
  • 072116PawsUpSelects-ST-41
  • Andrew-Halsall168Z00985616-x-3744-0098
  • aurora-expeditions-kayaking-michael-baynes
  • CittadeiNicliani5
  • Darren-Jew1243375_darrenjew2005-x-1144
  • Elephants,-Samburu,-EWC,-Kenya
  • Erbore-(2)
  • IMG_1133
  • Michael-Baynes_Scotia-Seas-Springtime_Nov-Dec-2015-Michael-Baynes_Salisbury-Plain-King-Penguins
  • Photo_duncan@camerapix.tv_for_ScenicAir_Safaris_Kenya_2017009856-copy-2
  • scenery-3

Truell Charitable Foundation

The Truell Charitable Foundation

The Truell Charitable Foundation was established in 2005 by Edmund and Danny Truell, successful investors over a 20 year period in both private and public markets. The Foundation’s ambition is to create a charitable endowment of £100 million, some £2 million of which has already been used to benefit global conservation initiatives with a particular emphasis on science, education and sustainability; and to support British servicemen and their families.

The Truell Conservation Foundation

The Truell Conservation Foundation, part of Truell Charitable Foundation, was established in 2011 primarily to focus on the conservation initiatives of the parent foundation. As a life-long passionate conservationist, Edmund Truell has dedicated himself to overseeing the conservation arm of the foundation and is leading current efforts to raise awareness and support for global conservation and ecology projects.

The TIPS Project

As part of this important work, the Truell Conservation Foundation is currently undertaking a milestone venture called TIPS (Truell International Payment System). TIPS is an online visitor tracking and entry payment system which allows visitors to pre-purchase national park entry tickets over the internet before travel. It has been developed to help national parks and World Heritage sites improve visitor data capture, as well as improve the efficient collection and subsequent distribution of (national park) entry fees. The Galapagos Islands are due to be the first to pilot this new system, with other World Heritage sites and national parks expected to adopt TIPS in due course.